Explore the Impact of Artificial Intelligence and Other Technologies on Modern Marketing

In today’s marketing, technology has gone from a simple tool to becoming the central axis of sales strategies. Technological innovations, such as generative artificial intelligence, are revolutionizing how companies interact with customers and optimize their processes. I, Ana Navarro, Marketing Manager at Dapango Technologies, share my thoughts on how these innovations transform marketing and what we can expect in the coming years.

What technological innovation in marketing excites us the most right now?

Generative artificial intelligence is one of the most exciting innovations in marketing today. Although it is not about relying entirely on AI to create, it is a powerful tool that supports our creativity. Sometimes, we have a brilliant idea but we must learn to capture it or communicate it to the design team.

Generative AI helps us overcome these creative blocks, allowing us to develop more innovative, modern, and visually striking solutions.

In marketing, generative AI helps us create images and videos that are not only engaging but also aligned with the brand identity. When you know how to handle it and have the right training, artificial intelligence becomes an ally to grow the company visually and boost the team’s creativity.

The Future of Personalized Solutions

If I could invent a marketing tool, it would be a personalized “Ana Bot” that would support me in creative processes, especially when I don’t know where to start. This bot would not only exchange ideas with me but also follow the same line of thought and strategy that I already have established.

A bot that accumulates my knowledge and experience and is capable of understanding me on an individual level would be a game changer. It would be like having a version of myself that can be present in two places at the same time, implementing not only what artificial intelligence suggests but also what I have learned throughout my career.

Overcoming Technological Challenges in Marketing: Adaptation and Succes

One of the biggest technological challenges, has been adapting to the multiple tools we use for customer service and marketing automation. At first, writing a blog was enough, but now, that blog must be connected with posts on LinkedIn and other social networks, and all of this must be handled efficiently.

Using CRM to create automated workflows has been another challenge. We had to learn how to use these tools optimally, doing various tests until we achieved a configuration that would allow us to save time and significantly improve customer service. This adaptation process has been complex but essential to improve the efficiency and quality of our work.

The Transformation of Sales Through Technology in the Next 5 Years

In the next five years, we will see a considerable advance in technology that transforms sales into immersive experiences. We are already seeing the beginning of intelligent viewers that allow us to interact with the world in new and exciting ways. As this technology becomes more accessible and widely adopted, marketing will become a personal experience for each customer.

“I envision a future where holograms on the streets and interactive shop windows are typical and where advertising speaks directly to the minds of consumers through advanced interfaces”.

Ana Navarro

Marketing will no longer be just visual but rather a complete experience that captures customers’ attention and interest in ways we can only imagine today.

Do you want to take your business resilience strategy to the next level?

At Dapango Technologies, we help you integrate the latest technological innovations into your business to create experiences that truly impact you. Contact us today and learn how we can help you transform your technology!